4 Tips to Improve Your LinkedIn Visibility

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4 Tips to Improve Your LinkedIn Visibility

LinkedIn tries to deliver the best profiles for those who are looking for a professional with certain skills – and show the most relevant openings for those who are registered or looking for a job.

Tips for creating your LinkedIn profile:

1. Include academic information. Really.

It is essential to include your professional information, experiences and achievements. It is also important to maintain connections with professionals in the sector in which the professional works or wants to work in order to be updated in relation to the segment.

2. Use topics to make a good professional summary

Professional summary is the first information that appears on your personal page and should be in accordance with your interests and experiences. The abstract should be a kind of cover letter, which tells in 2 or 3 short paragraphs who you are as a professional.

3. Choose the right words

Use keywords whenever possible. The ranking of your profile for people who use LinkedIn or even Google search is based on the amount of these terms, so it's important to look for the most used words in your professional environment and use them when filling out the profile.

4. Focus on language

Knowing who you are writing for (or want to write for) is critical to generating engagement on the network. Think about whether the profile you want to reach speaks other languages ​​and then consider whether it makes sense to diversify the language of your content.

Finally, remember that LinkedIn is a professional network – and the information, images and opinions shared there will be viewed by colleagues, bosses, customers or future employers.

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